Wednesday - March 21, 2018
Innovators in animal well-being wanted

Bayer partners World Farmers’ Organisation to launch global Care4Cattle grant to advance cattle well-being

Global Care4Cattle initiative offers EUR 30,000 in support of innovative thinking towards enhancing cattle well-being on farm level
The Care4Cattle grant initiative helps livestock professionals worldwide to turn their innovative ideas to advance cattle well-being into reality.

Leverkusen, March 21, 2018 – Every day livestock professionals around the world demonstrate their remarkable commitment to ensuring the well-being and health of the animals in their care. In support of their dedication, Bayer has launched a EUR 30,000 global Care4Cattle initiative towards recognizing innovative thinking in advancing animal well-being, in partnership with the World Farmers’ Organisation (WFO).

Animal well-being is synonymous with good welfare, which relates to both the physical health and mental well-being of the animal. Improvements in animal well-being are an on-going process and they require collaboration and commitment. The Care4Cattle initiative offers supportive grants to livestock veterinarians, farmers and scientists who are working to further enhance dairy and beef cattle well-being in innovative and practice-oriented ways on farm level.

Dirk Ehle, Head of Animal Health from Bayer said: “Care4Cattle is our new exciting contribution to advancing animal well-being and we are pleased to partner with the World Farmers’ Organisation. Through Care4Cattle, we can support livestock professionals’ continued efforts to advance animal well-being, encourage more innovative thinking, and help turn great ideas into reality for the benefit of the animals. Taking care of the well-being of animals is the right thing to do.”

Theo De Jager, President of the World Farmers’ Organisation said: “Animal well-being is of growing emphasis around the world. Effective implementation of sustainable animal well-being standards requires constant innovation, as well as a strong partnership between farmers, industry, all levels of government and the community. For these reasons we are pleased to be able to collaborate with Bayer on this project. Improving cattle well-being at farm level benefits the animals, and this ultimately also benefits the farmers.”

About Care4Cattle
The Care4Cattle initiative offers livestock professionals the financial assistance to further advance dairy and beef cattle well-being on the farm. Bayer offers a total funding of EUR 30,000 that will be awarded in support of projects selected by a jury comprising of independent animal well-being experts, alongside representatives from the World Farmers’ Organisation and Bayer.

Submissions for the Care4Cattle grant are welcome from farmers and farm animal keepers, practicing veterinarians working closely with farmers to implement well-being advancements, as well as researchers and graduate students in veterinary medicine or animal science who engage with farmers in the research on cattle well-being. The projects need to demonstrate innovative, practice-oriented ways to improve cattle well-being on farm level. Submissions are accepted until June 25, 2018.

Visit to find out more about the Care4Cattle grant and to apply.

About World Farmers’ Organisation (WFO)
WFO, the World Farmers Organisation, is an International Organisation of Farmers for Farmers, which aims to bring together all the national producer and farm cooperative organisations with the objective of developing policies which favor and support farmers' causes in developed and developing countries around the world.

Notes for Editors
How to enter
Entries are to be submitted online at:
Grant application submissions should include:
• A completed submission form
Submissions are accepted until June 25, 2018
• A project proposal
This should include clear objectives for the project and logistical details, including the proposed utilization of the grant, or milestones/results of an already ongoing project
• A letter of motivation
Explain why you believe the project should be awarded the grant

Entries will be judged by a panel of independent animal well-being experts from academia and the public sector, alongside representatives of the World Farmers’ Organisation and Bayer, based on their:
• Innovative approach
• Impact on cattle well-being
• Added value to farming operations
• Relevance and feasibility in practice
• Economic viability

About Bayer
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2017, the Group employed around 99,800 people and had sales of EUR 35.0 billion. Capital expenditures amounted to EUR 2.4 billion, R&D expenses to EUR 4.5 billion. For more information, go to

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

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